Marketing
Langkawi, Malaysia
Marketing
Langkawi, Malaysia
This section deals with my teaching in marketing, the next section deals with entrepreneurship and finally research methods.
The two texts above and below were used on a previous version of the Open University MBA programme.
The text above comprises some case studies for marketing exams dealing with branding, relationship marketing, international marketing and marketing communications
Marketing Examples
Cornhill, London
Marketing Examples
Cornhill, London
The following slides contain examples illustrating various marketing concepts.
Entrepreneurship
Lahore, Pakistan
Entrepreneurship
Lahore, Pakistan
The following two presentations deal with the bases of trust and managing the credibility gap, both important issues for entrepreneurs. This link will take you to some case studies I have written on new ventures, written for Oxford University Press. My teaching benefits from my contact with various companies as a private investor, experiences of which are described here.
Research
Naqsh e Rustam, Iran
Research
Naqsh e Rustam, Iran
This page contains my teaching of research methods, for the Masters students I supervise at the LSE.
