Intro
Lecturer in Marketing
This image: Persepolis
(scroll down for more)
Intro
Lecturer in Marketing
This image: Persepolis
(scroll down for more)
Haider Ali is a senior lecturer in marketing at the Open University, where his research focuses on social marketing. He has degrees from the London School of Economics, Cranfield School of Management and Imperial College.
Since 1996, he has annually delivered guest lectures at the University of Hong Kong and the Singapore Institute of Management. Since 2011 Haider has been an Academic Reviewer for the Arab Open University headquartered in Kuwait, with branches in Bahrain, Egypt, Jordan, Oman, Saudi Arabia and Sudan. Since 2013, he has been a guest lecturer at the London School of Economics for the Department of Management and the Department of Health Policy.
Travels
Travels
Research
My research currently focuses on
social marketing and the co-production
of social services.
I have previously studied the networking
behaviours of entrepreneurs and the role
of risk and trust in entrepreneurial marketing.
Research
My research currently focuses on
social marketing and the co-production
of social services.
I have previously studied the networking
behaviours of entrepreneurs and the role
of risk and trust in entrepreneurial marketing.
Teaching
At the Open University, as well as
general texts on marketing,
I have authored specialist material
on international marketing,
promotion, exchange
and entrepreneurship.
I've also delivered teaching in a
range of countries internationally.
This image: Versailles.
Teaching
At the Open University, as well as
general texts on marketing,
I have authored specialist material
on international marketing,
promotion, exchange
and entrepreneurship.
I've also delivered teaching in a
range of countries internationally.
This image: Versailles.
Means End
Means End
Means-End Chain Interview
Discover the deeper motivations behind your purchasing decisions
How it works:
1. Tell us about a recent meaningful purchase
2. Choose from options at each level: Attributes → Functional Benefits → Emotional Benefits → Values
3. Discover your personal value chain and marketing insights
Kids
I was part of an OU team validating
degrees offered by the Arab Open University
and we visited Cairo as part of the process.
Kids
I was part of an OU team validating
degrees offered by the Arab Open University
and we visited Cairo as part of the process.