In the old days you could sample fruit to capture all the information you needed to assess how good or bad they were.
That made these products tangible.
Then they put them into packets and tasting was no longer possible, so they became relatively intangible. But people still wanted to do the next best thing and they started squeezing them to see how ripe (soft) they were.
So now we have this and strawberries are even more intangible since the only cue you have about their quality is their colour
