I’d not seen this anywhere else, but it seemed like a good use of the Del Monte brand. We associate it with fresh and good-tasting products, albeit at a relatively high price point. And let’s face it: most people who use Kuwait airport, where I saw this, aren’t running out of money any time soon.
However, to help convince customers to pay the extra, this outlet was located by the departure gate, so choice was limited.
I’d be interested to see whether the concept expands to other locations.
